As Loewe celebrates its anniversary, we would like to share very special news with you.

Loewe proud to announce our new partnership with one of the biggest stars in sport:

Kylian Mbappé

Since our foundation 100 years ago, Kylian Mbappé will be the first brand ambassador to represent Loewe worldwide in a long-term strategic partnership. Kylian Mbappé will accompany us on our journey to launch new product solutions worldwide and support the joint development of the brand.
 

Stay tuned!

About Loewe

Loewe celebrates a very special anniversary in 2023: On January 22, Loewe turned 100 years old. For a century, Loewe has been a symbol of inventiveness and luxury consumer electronics products. From its foundation in 1923 to the invention of electronic television in 1931, Loewe has developed into a globally operating company with a long tradition. With 200 employees and an international sales network, Loewe Technology GmbH is active in over 45 countries today with its high-end, elegant TV and audio products. The global brand is passionate and proud of its exceptional innovative strength, tradition, and perfect craftsmanship ”Made in Germany”. Its unique combination of German engineering, excellence, exclusive design, and sustainability has shaped the brand’s culture. Yet, the tradition-rich manufacturing plant and the high-tech production site at the headquarters in Kronach, Upper Franconia, are the very heart of Loewe.