Anniversary exhibition receives Red Dot Award Brands & Communication Design 2023

Loewe celebrates a very special milestone in 2023: On January 22, Loewe turned 100. Reason enough for an anniversary exhibition with carefully curated masterpieces from 100 years of unique company history. This anniversary exhibition has now been honored with the Red Dot Award: Brands & Communication Design 2023.

The Loewe anniversary exhibition “Design and Innovation” in the so called “Franconian Gallery” at the Festung Rosenberg at Loewe’s headquarters in Kronach has received the coveted Red Dot Award: Brands & Communication Design 2023. The Red Dot is the award for high design quality. The international jury honors submissions that impress with their good design quality and creative achievement with the prestigious seal of quality.

Madeleine Mahr, Marketing Director Loewe Technology GmbH: “We are particularly pleased that our anniversary exhibition has received the Red Dot Award Brands & Communication Design 2023. It impressively proves that Loewe builds on its history and can be proud of it as well. Since its founding in 1923, Loewe has stood for revolutionary milestones in the industry and has created TV and audio products of uniquely award-winning design. This also includes communication services such as an anniversary exhibition.”

With the anniversary exhibition, Loewe looks back on its special history of an entire century full of inventive spirit, design icons and products of the absolute luxury class. The exhibition presents a variety of milestones in Loewe’s design history which have shaped their respective eras – both nationally and internationally. Three early examples include the OE 333 local receiver (1926), the EB 100 radio receiver with integrated loudspeaker (1930) and the Opta 537 radio (1936), which is often referred to as the “ice skate” because of the distinctive design of its metal trim. Also on display is the first European stereo television, the Loewe MCS 11 from 1981, can be seen, too and with the design TV Loewe Art 1 from 1985, another absolute success product is presented.

The Loewe anniversary exhibition in Kronach can be visited until October 29, 2023 and is open from Tuesday to Sunday from 09:30 – 17:30. Further information under–Innovation.html

An associated volume has been published to accompany the anniversary exhibition, which takes a closer look at the company’s design history. The book was authored by design historian Kilian Steiner. On 200 pages with around 100 illustrations, the unique combination of German engineering, excellence, exclusive design, and quality is shown, which has shaped the brand culture right up to the present day.

Loewe. 100 Jahre Designgeschichte – 100 Years Design History
Ed. Loewe Technology GmbH / Autor: Kilian Steiner
Verlag avedition – ISBN: 978-3-89986-390-1

About Loewe.

Loewe celebrates a very special anniversary in 2023: On January 22, Loewe turned 100 years old. For a century, Loewe has been a symbol of inventiveness and luxury consumer electronics products. From its foundation in 1923 to the invention of electronic television in 1931, Loewe has developed into a globally operating company with a long tradition. With 200 employees and an international sales network, Loewe Technology GmbH is active in over 45 countries today with its high-end, elegant TV and audio products. The global brand is passionate and proud of its exceptional innovative strength, tradition, and perfect craftsmanship ”Made in Germany”. Its unique combination of German engineering, excellence, exclusive design, and sustainability has shaped the brand’s culture. Yet, the tradition-rich manufacturing plant and the high-tech production site at the headquarters in Kronach, Upper Franconia, are the very heart of Loewe.

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